W Hotel brings “non-traditional luxury” to Hong Kong

W Hotel, new kid on the Hong Kong hotel block, is injecting some serious style into West Kowloon. With its breed of non-traditional luxury it’s helping to rejuvenate and glam up this burgeoning area. The hotel opens into Elements mall, the city’s newest, and sits next to the ICC, which will be Hong Kong’s tallest building upon its completion in 2010.

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The hotel aims to create a nature-inspired oasis within Hong Kong’s urban jungle. Treelike columns rise up through the hotel lobby and bar, their branches twinkling with fairylights when darkness falls. The 393 guest rooms, designed by Australian firm g+a and Japanese firm Glamorous, are adorned with pretty butterfly motifs or a more masculine wood, fire, earth and metal theme. Even waiting for a lift on the guest floors will leave you feeling like Alice in Wonderland amid large bookshelves.

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W Hong Kong’s commercial waterfront location makes for some fantastic, if somewhat gritty, views. No kicking back and enjoying the light show from these rooms: W guests can soak-up refreshingly different vistas from the traditional harbourside hotels – think docks and cargo ships rather than luxury cruiseliners and yachts – that cleverly offset the whimsical design theme of the hotel’s interior.

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The hotel’s pool, with its views across the whole of the island, is the exception to this rule. When it is finished this will be one of the city’s hottest spots – Hong Kong’s highest pool (up on the 76th floor) with a cocktail bar and jacuzzi to boot. Just two floors below is Hong Kong’s new Bliss spa, fresh from New York – a haven of tension-fighting treatments such as the Ginger Rub and Triple Oxygen Facial.

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Another soon-to-be hotspot is Kitchen, one of the hotel’s two restaurants. The chef’s table is a nice touch; solo guests can mix and mingle with each other over dinner without the embarrassment of formal introductions or pre-arranged dinner dates. For more reticent guests, there’s always the distraction of the restaurant’s open kitchen at hand to provide food for thought or topics of conversation. Expect to pay around HKD 450 for three courses (excluding drinks).

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All W Hong Kong guests can rest easy knowing the brand’s signature Whatever/Whenever attitude applies – from the moment you arrive in the lobby to the time you check out you can have whatever you want, whenever you want it (so long as it’s legal apparently). Sounds good to us.

W Hong Kong:

1 Austin Road West, Kowloon Station, Hong Kong; Tel: +852 3717 2222; Fax: +852 3717 2888.

For directions and reservations call +852 2317 3303 or visit whotels.com/hongkong.

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